Landing Page

From Adylitica

Landing Pages are pages that a user is directed to when they click on an ad.

Good landing pages are direct and to the point, just like good ad variations.

Google takes landing page loading time and other more opaque quality factors of landing pages into account when they calculate your quality score.

Tracking conversions

In an ideally optimized adwords campaign, landing pages all lead into "thank you" or "order confirmed" pages that have conversions tracking codes embedded.

This allows you to see the number of people who successfully converted in the Google interface, which in turn allows you to make informed decisions about how to set the CPC and in general tune everything about ad groups.

Optimization

The goal of a landing page is to deliver Conversions.

• Include a Call to Action on the page.
• Use good SEO when designing these pages.
• Be clear and relevant to what the visitor is looking for.
• Use split testing to determine the best possible landing pages.
• Make the page stand out visually, particularly the call to action.
• Add 3rd party trust badges to convey that your site has authority.
• Make sure the landing page loads quickly.