Impressions

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Impressions are the number of people exposed to an ad variant.

CTR is the ratio of clicks to impressions.

Optimization

  • To grow impressions: choose a wide set of parameters for ads.
  • To improve impression quality: choose narrow parameters for ads.
  • If advertising to businesses: Limit ad group time settings to show during business hours on weekdays.
  • Use Geo-targeting to only generate impressions from people who will buy your product.
  • The Content Network will offer a very high number of impressions.
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